Marketing is all about being in the right place at the right time. And in 2017, when people have a question, they typically ask it on one of the major search engines (well, mostly Google).
Yet many content marketing efforts rely on social media or email to get the message out there. These channels can be powerful. But they rely on the hope that your social post, ad or email gets in front of a prospective customer at just the time when they are looking for your products or services. Sure, targeting has gotten more sophisticated, but it doesn’t really compare to search engine marketing, which works so well because we know our listings are seen right when people are searching for that information.
Having your content found by prospective customers on Google is the holy grail. It is your content at the right place and the right time. It is truly scalable, and when it comes organic listings, it doesn’t come with a cost per click.
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